Embrace innovation and don’t let competitors steal your market share
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“Smart automation,” “mobile first,” or “better substituting capital for labor” are obvious answers to some of the most burning innovation related questions among decision-makers across many digitally disrupted domains and verticals. However, more strategic responses identify the essential ensembles of people, processes, and technologies that provide the most valuable — and valued — user experience (UX) for all stakeholders. In other words, design and implement UX from a customers-in sensibility for people and process — rather than a capabilities-out one.
Before you know it you’ll have developed an entrepreneurial culture to rapidly test, validate and scale new ideas to give you a competitive edge.
Find the right talent. Use the right playbook. Create an achievable roadmap. This will enable you to confidently invest in digital strategies that will deliver return for your business—and keep you (more than) two steps ahead of your competition.